Everyone’s content sounds the same:
From the same sources, with the same leaders, the same analysis, and the same thinking.
AI made it worse; now you can create generic content 10x faster.
The real problem isn’t speed. It’s differentiation.
The Solution: 7 Strategic Systems
Most frameworks stop at strategy. UnGeneric includes execution.
Part 1: Strategic Foundations (Create These Once)
1. Brand Bible
What it is: Your strategic foundation (what you solve, how, for whom).
Why it matters: Without this, you’re guessing. With it, you have a filter.
Time investment: 6-8 hours
2. Buyer Stakeholder Map
What it is: Precise profiles of WHO you create content for.
Why it matters: “Marketing professionals” is generic. “Head of Content at 50-200 person B2B SaaS companies struggling to prove content ROI” is not.
Time investment: 4-6 hours
3. Field Mapping
What it is: Cross-disciplinary knowledge sources outside your industry.
Why it matters: If you only read marketing blogs, you’ll sound like every marketer. Steal from psychology, game design, neuroscience.
Time investment: 3-4 hours
4. Prompt Stack
What it is: Your collection of proprietary AI prompts that serve as evolving lead magnets for your stakeholders.
Why it matters: Instead of static PDFs that everyone has, you offer AI-powered tools (prompts) that solve specific stakeholder objectives and get smarter with every piece of content you create. These become your competitive moat, impossible to replicate without your content library.
Time investment: 4-5 hours
5. Brand Idiolect
What it is: Your unique voice, tone, and communication patterns.
Why it matters: Even with great ideas, generic language makes content forgettable.
Time investment: 3-4 hours
Part 2: Execution Systems (How You Actually Work)
6. Test-First Content
What it is: Validate content ideas with micro-tests before full production.
Why it matters: Stop wasting 80% of your content budget on pieces that get zero engagement.
The method:
Generate 10 angles from your Prompt Stack
Test each with low-effort formats (tweets, LinkedIn posts)
Track real engagement (comments, saves, shares—not likes)
Only create full content for ideas that pass your threshold
Scale the winners
Example:
Test 10 LinkedIn posts | 2 get 40+ comments | Create full articles only for those 2
Why this is different:
Traditional: Create 10 pieces, hope 1 works
UnGeneric: Test 10 ideas, create only the 2 proven winners.
The Result
With these 6 systems, for your content to sound generic, a competitor would need to:
Solve your exact problem
Solve it your exact way
For your exact audience
Using your exact knowledge sources
With your exact voice
+ Test content the way you test it
+ Build evolving prompts the way you build them
And it wouldn’t be a content problem. That’s a clone situation.
Three Ways To Stay Connected
What’s Next
Use it manually (free):
Download the guides for all 7 systems. Time investment: ~30-40 hours total to build your foundation.
Execute it at scale (coming 2026):
We’re building AI tools (Gems) that:
Generate your 5 strategic foundations in 45 minutes instead of 30 hours
Create Test-First content frameworks automatically
Build and evolve your proprietary prompts with every piece you publish
Built by practitioners, for practitioners.
Follow our build-in-public journey by: