Work in progress. In public.
Two practitioners building in the open. One from content systems and product. One from customer experience and brand.
Combined: 25+ years of implementing things for large organizations, and a growing conviction that the interesting work happens when you build your own.
This is where we document everything: the projects we're developing, the mistakes we make, and what we learn along the way.
What we’re building
The Signal Health
A platform for healthcare professionals who want to communicate with scientific rigor without losing their audience.
Status: MVP live
Sir Balone
A football culture brand that starts by asking the uncomfortable question: are we watching the game, or are we watching what we want to see?
Scout analytics, apparel, editorial.
Status: live
Deiji (Coming Soon)
We built a content system for our own projects before offering it to anyone else. Three ventures, multiple formats, one coherent approach. Deiji brings that infrastructure, and the editorial point of view behind it, to Series B companies ready to be worth reading.
