I spent over a decade managing content for companies like Colgate, Coca-Cola, Hill's, Vanguard, and Kia. Worked with million-dollar budgets and global campaigns.
What I Learned: Even with unlimited resources, most content felt generic because everyone was pulling from the same sources and chasing the same keywords. The breakthroughs always came from looking outside our industry.
The UnGeneric Method: I systematized the cross-industry approach that previously happened by accident. Psychology for consumer campaigns. Economics for pricing strategies. Design principles for customer experience.
Why I Started UnGeneric: Growing businesses deserve the same strategic thinking that major brands get, but without the million-dollar budgets. This method levels the playing field.